Don't Choose Your Target Audience: Your Target Audience Chooses You

Like many other small children, I was taken to Disney World at a very young age. I went for the first time when I was barely over a year old--most of the trip lives on in videos my parents took while painstakingly documenting every single time I misbehaved. 

Since then I've gotten a little taller and it's only slightly less cute when I make new friends waiting in line for Splash Mountain. When I was in college, my sister and I took our first trip without our parents and realized there were whole sections of the parks we had never explored. As our week sped on faster than we would have liked, we also realized that taking a trip without small kids following us around was an entirely different experience. Our "party of two" often got ushered to the front of lines, to round out a family with an odd number. We spent mornings sleeping in and evenings riding Rock N Roller Coaster until we were dizzy. We made friends with cast members and sat in cafes, splitting cupcakes and trying new flavors of coffee.